But personally (arnold apart)... I think we should all give a serious thought about it.... it does matters and specially video games. Because personally i saw one of my friend buying GTA SA for his 8 or 9 year old nephew ... and most of us know that it has some serious violence, very strong language ( or should i say swearing all the time) material ....and upon asking he just said "oh c'mon, its just a stupid game "....???